If you want your website to generate more sales, improve traffic, decrease bounce rate, engage more and more customers and satisfy them at the same time, just fine tune your home page and see the difference. Yes, your website’s home page is the first element that can impress your customers. Therefore, it should be highly impressive and effective. A better designed home page can easily generate greater traffic and engage more customers.

Today, most of the website owners redesign home page in order to make it much more functional, authentic and creative rather than a piece of content. They not only integrate better images and social proofs with it, but also make it easily navigable for their customers. Of course, there are many more elements that need to be focused, such as:

• Heading- Your home page should have clear and simple heading. It should be free from jargons and directly communicate with your customers. In fact, you should diligently use your sub-headings to convey your message efficiently.

• Integrate Call-to-Action – Youshould use call-to-actions for customer engagement. Your CTA should be visually attractive and should match the theme of your website design. You should optimise your CTA according to your needs.

• Compelling images – People love to see high-quality images; you should use highly attractive and business-specific images on your home page to make it look more impressive. You can also integrate high-quality videos for more customer engagement.

• Benefits – Never forget to mention about your products or services and their benefits. Use direct and easy to understand language for your customers.

• Navigation – In order to decrease the bounce rate, it is important to use clear navigation on your website. It also helps in improving conversion rate. Navigation menu should be visible and hierarchical for greater understanding.

• Content – Always create high-quality content for your website; it can impress users and make them take immediate actions. Your content should be thoughtfully optimised and have CTAs. You can include case studies, whitepapers, guides and e-books.

• List features – You should also list features along with the benefits for more conversion. In fact, it helps users to know more about the products or services. It will make your websitemuch more strong, functional, useful and user-centric.

No doubt, all these elements can make your home page much more compelling and effective. It will have a significant impact on your search engine optimisation efforts also. So, influence your customers by creating influential home page.