Online marketing is not just building a website to reach out widely distributed customers, it is more than that. Today, online marketing specialists use high-end digital analytics, indepth market research, refined technological platforms and more aggressive online strategies to attract the maximum amount of traffic to their websites. They also use multifaceted approaches to spread brand awareness and dominate their competitors. However, despite having well written website content, well planned strategies, most online business owners fail to attract customers. It must be noted that online marketing is changing fast; more and more advancements are emerging, making it highly challenging for marketing experts to build a brand.

Businesses need to change their online marketing strategies

According to several studies and online survey results, audiences want everything in a visual form instead of a lengthy format. One of the best ways to convey messages effectively is to use infographics.

In order to remain competitive and advanced, businesses need to change their online marketing strategies and include infographics for their users. It is the best and the most creative way to push your content. It is a smart SEO practice, which helps in gaining a competitive edge in the market.

Nicely created and professionally designed infographics can attract your audience’s attention more easily and convey your message or information in no time whatsoever. In fact, it is a more convenient and hassle free way of educating and informing your customers.

Quick facts:

• Researchers found that coloured visuals increase people's willingness to read a piece of content by 80%.

• Content with relevant images gets 94% more views than content without relevant images.

Advantages of using infographics:

• Attract visitors – Infographics can attract millions of visitors. It can easily grab readers’ attentions and make your content much more appealing.

• Influence readers – Infographics are helpful in making a boring story or content more attractive and meaningful. It can make your content to become more interesting and effective.

• Can explain hard concepts – Through visual content you can easily illustrate hard-to-understand concepts. You can improve the understanding of your customers.

• Act as a strong CTA – Infographics can act as a strong call-to-action while engaging customers in a professional manner.

• Can easily go viral – Great visual appeal makes infographics navigate through the most powerful social channels. Infographics can be easily shared and reach broader level audience.

• Help to achieve more backlinks – Sounds strange? Yes, infographics is one of the most effective ways to receive high quality backlinks. In fact, blog owners love to share infographics and link you back as a primary source. It also streamlines SEO campaigns.

Quick facts:

• 73% of content creators plan to prioritise creating more engaging content in 2016, and 55% plan to prioritise creating visual content.

• 60% of marketers predict that the use of infographics will increase in 2016 compared to 2015.

Infographics has become the cornerstone of online success

Infographics can accelerate your ability to capture potential customers. They have the ability to attract more visitors, improve websites’ visibility, expand an SEO’s capabilities and enhance your brand awareness.