Success of a business at a social media platform is all marked on it improved targeting and segmentation expansion. Buyer behavior of customers who are looking for great products online is highly affected by the marketing done by the respective company online. For analyzing the social media marketing impact, companies and businesses must focus on its marketing strategies which include distribution channels, price, product and modes of communication as they together can influence on more success of the company. Brand buyers are found involved and attracted towards product’s popularity, quality and vitality.

• Brand Awareness:

Social media marketing is offering ample opportunities for brands to showcase their creativity and to bring awareness among customers. Social media allows the brands to run successive promotions and campaigns for their products in order to attract audience by engagement. This improves brand awareness among the customers and they start knowing the product. Social media is diverse and due to this reason it helps a lot in connecting the brands with social media audience. Try to focus on creativity of your campaign instead of selling it as this will grow the business more.

• Brand loyalty:

Brand loyalty is very important and it comes up when a company looks towards building relationship on trust, great quality and costumer’s satisfaction. Brand loyalty plays an eminent role in leading high revenues and in generating customer referrals. Social media marketing helps the businesses o build amazing customer service online. This helps them to resolve their queries quickly and allows the customers to share their experience with the product online in a more efficient manner. Research shows that about 66% of the social media users are loyal to their respective brands due to the quick responses they get on their queries.

• Customer service improvement:

It has been seen that with increase in social media marketing, customer service is now changed. Instead of talking on call centers of respective companies, customers now prefer to post their queries online. Social media gives them the chance to have their problem resolved with immediate action. As a matter of fact, businesses do not want their image to be affected online so they tend to provide the best customer service. In this way, a positive impact of brand is created on the audience where they take care of its customers in a proactive behavior.

• Promotion:

One of the most vital components of marketing mix on social media is promotion which is very obvious for positioning of a brand. There must be a consistency in communication between business and its target market, position in market relative to competitors and all the tactics that have been taken for positioning of brand. For the customers’ interest towards brand’s products, for brand imaging and for buyers’ behavior inspiration and motivation, communication is very essentially used. For delivering messages and for positioning all the communicated strategies, social media is using marketing integration. Social media is giving the opportunity to brands of putting up advertisements for communicating its customers about products, prices and position in a more efficient way. Promotion through social media advertising is performed through different types of campaigns and business boosting plans.

• Reaching luxury positions:

It is seen that businesses on social media has gained loyalty of its name and trust of its customers by providing them top notch, stable, high quality and uniqueness as they do not want their reputation to be affected. The brand on social media is successful with its expansion of market, distribution channels and also the increased promotion. These tactics of marketing mix elements, social media has helped companies and brands to reach its luxury position in the market against competitors and is also successful in making customers satisfied.

So these are some of the major impacts that social media is creating on businesses online.