If you want to capture qualified leads and build your brand, you need to embrace online marketing techniques. Here are a few online marketing techniques for business owners - Embrace Facebook advertising Facebook advertising has capabilities to improves leads and sales of a business. All you need to do is to understand it and focus on your objectives. Here are a few tips to consider -

• Add multiple images to your ads.
• Customise ad headline to make it more attractive.
• Use advanced targeting options for better targeting.
• Post consistently.

Move your website to HTTPS HTTPS is one of the best ways to make a website secure, authentic and reliable. Here are a few tips to consider -

• Get an SSL certificate.
• Redirect each web page.
• Redirect all internal links.
• Study Google Search Console as well as traffic fluctuations.

Use Yelp If you want to promote your business in a local area, use the power of Yelp.  Here are a few tips to consider -

• Set up your business account.
• Add business location.
• Follow content guidelines.
• Edit inaccurate business listing.
• Make sure you select the relevant categories for your Business.

Create better content Online marketing is all about producing the right content for the right audience. Hence, you need to pay special attention to website content. Here are a few tips to consider -

• Avoid placing duplicate or thin content on the website.
• Use tools like SiteLiner, Dustball, PaperRater and CopyScape to check for duplicate content.
• Maintain a blog on your website to publish fresh content regularly.
• Avoid using hidden content for the sake of rankings.

Recognise the importance of SEO (search engine optimisation) SEO is ideal for small and medium sized businesses. It has the power to boost organic rankings, attract leads and improve sales. Here are a few tips to consider -

• Use plugins like Yoast to optimise a website in a better way.
• Create a structured data markup on your site.
• Create an XML Sitemap for your site.
• Study total and direct visits, page views and time on site.
• Use ScreamingFrog to check for broken links.
• Submit your website’s XML Sitemap on Google as well as Bing Webmasters tools.
• Never ignore to create a robots.txt file.
• Add a local contact number on your site.

If you want to establish a vibrant presence in a competitive atmosphere, use the above mentioned online marketing techniques.