If you are not using online marketing strategies then it is high time for you to use it. Here are a few credible online marketing strategies for small businesses that do not require a significant investment -
- Use free keyword research tools – Any online marketing expert will tell you that keywords are the building blocks of any SEO campaign. Hence, you should start by choosing the most relevant keywords for your small business.
Here are a few free
keyword research tools to use -
◦ Answer the Public
◦ Google Correlate
◦ Keywords Everywhere
◦ Google Trends
◦ Wordtracker Scout
◦ Google Search Console
- Use Ahrefs – Many marketers do not use SEO tools because they are too technical to understand. However, there are many tools such as Ahrefs that are easy to use and understand as well. You can use it to explore content opportunities, competitor’s backlinks, link opportunities as well as low competitive keywords.
- Set up a blog and increase its traffic – Today, setting up a blog is just a piece of the pie; however, attracting relevant traffic to it is like climbing a mountain without gears. That is why, you should try to increase blog traffic by implementing certain tactics, such as -
◦ Create content that has long shelf-life.
◦ Create and distribute content with organic search traffic potential.
◦ Create posts on relevant topics only.
◦ Optimise content on regular intervals.
- Embrace SEO Audit – Despite being technically complex and tedious, it has its own benefits (in terms of rankings and traffic). Today, you can use a wide range of smart and robust SEO audit tools to simplify the entire task, such as -
◦ Google Analytics
◦ Ahrefs
◦ Screaming Frog
◦ Google Search Console
◦ Google PageSpeed Insights
◦ Google’s Structured Data Testing Tool
- Use Disavow Links Tool – For many it’s an alien term, but for digital marketers it is their best buddy. Basically, it is designed to protect your website from link-related penalties. In a nutshell, you should use this tool to get rid of toxic links (paid links, PBNs, low-quality directories, etc.) that can harm your website in future. It will eventually help your website to improve its credibility and search engine rankings.
Final thoughts - While off-line promotion is important, businesses must embrace "online marketing" mentality and offer a friendly, well-maintained and optimised website to its customers.
