Today, people use search engines to find products and companies. That is why; it is wise to embrace Search engine optimisation. It is an economical way to promote any business. Here are a few ways to use SEO for business - Understand the importance of keyword research Keyword research is a broad concept and needs proper understanding. In fact, it is all about knowing what exactly your customers want.  Keyword research provides an opportunity to choose the most relevant keywords to promote your business. Today, many keyword tools are available; however, you should use the one that provides proper insights into keywords, such as search volume, combinations, etc. You can use both paid and unpaid tools as per your objectives and preferences. Understand your competition Whether you want to dominate your niche or improve your brand image, you should invest your time and energy in understanding your competitor’s website or blog. You need to study and analyse the entire website of the competitors including design, content, navigation, menus, sitemaps, look and feel, theme as well as intent of the website, since these factors affect conversions and user-friendliness. Plan and optimise your website After understanding the competitor’s website and its overall approach, it’s time to plan and optimise your website. You also need to take care of certain things like -

• The architecture of your website
• Mobile responsiveness
•  Titles of pages
• Categorisation of keywords on the basis of  priority

Besides that you can also use long-tail keywords across the website to attract more traffic and rankings. Resolve common technical SEO issues Of course, website may have a wide range of technical issues that often may be left unnoticed. That is why, it is important to resolve such issues to make your website flawless. For that, you also need to focus on certain vital elements -

• Sitemaps, duplicate pages, and dead pages
• Internal links, external links, orphan pages
• Pages that add no value to your website.

Remember, technical SEO issues could cost you traffic and customers. Tools Today, there are many tools such as QuickSprout Website Analyzer, XML Sitemaps, Searchmetrics Website Analyzer, Find Broken Links, Ahrefs’ Site Explorer and Backlink Checker, etc. that are helpful to identify flaws/issues of a website. You can use these tools to identify and fix technical SEO problems. Are you ready to maximise the value of your website?