If you think that SEO is the thing of past, think again; today, it has become even more accurate, dynamic, and refined. It is always advisable to use
SEO along with other marketing techniques.
Here are a few elements to consider -
Think out of the box when it comes to content marketing strategy – People often ignore the basic points when it comes to content marketing; however, at the end of the day, it is content that keeps a brand ahead.
Here are a few benefits of using a focused content marketing strategy -
- Captures leads and sales
- Establishes brand’s identity
- Improves your site’s search engine rankings
How to create a functional content marketing strategy?
- Identify your objectives
- Analyse your niche
- Identify your target audiences
- Create a content calendar
- Use SEO
- Plan distribution and promotion
Stay away from technical SEO mistakes – Perfect websites don’t exist. Every website has a room for improvement. Therefore, do
technical SEO audit on a regular basis to identify technical issues and errors site might be having. Here are a few technical elements that should be considered -
- Sitemaps
- Broken internal links
- Robots.txt
- URL structure
- Content
- Page speed
Use the most productive Google Analytics reporting features - Google Analytics has many powerful features that make it one of the most effective tools. Here are a few ways to use it wisely -
- Study pivot tables
- Analyse metrics on specific pages, devices, campaigns, etc.
- Analyse Term Clouds
Optimise the Google crawl budget – Google defines crawl budget as “the number of URLs Googlebot can and wants to crawl. Hence, you need to optimise the crawl budget if you want to improve the performance of your website.
Here are a few ways to consider -
- Enhance the speed of your website.
- Reduce unnecessary JS and CSS.
- Make sure you have proper AMP pages on your website.
- Frequently monitor the crawl error report.
Regulate social media – Use social media to step up and dominate the niche in an organic manner. There are many ways to handle social media marketing such as -
- Set your Social Media objectives.
- Schedule posts to target end users.
- Analyse the top performing posts.
- Create creative posts to attract users.
- Frequently measure your ROI.
Get ready to seize the opportunity and secure your site’s future with the help of the above mentioned strategies.
