Online marketing techniques can help a site/blog to improve its core competency as well as overall business potential, let’s find out how?

• URL architecture – For some, it is nothing more than a URL, but for SEO experts, it is of much importance. According to SEO evangelists, URLs should be clean, clear, logical and well-structured. Also you need to make sure that when you change URL architecture you use 301 redirection.

• Never ignore technical SEO – Many people think that it is a chore, but in reality it is one of the best ways to increase the potential of a website. All you need to do is to address page load speed, improve URL patterns, fix dead pages, and implement breadcrumbs as well as HTTPS.

• Strengthen link building – Link building is the cornerstone of SEO; hence, you should innovate and strengthen to amplify your efforts. For absolute success, you should focus on storytelling strategies, passive link building as well as create better content.

• Embrace voice search – Many people associate voice search with local and B2C SEO; however, it should be practised in normal SEO too. For that, you need to optimise your website and keep it as logical and clean as possible.

• Use LinkedIn’s Lead Gen Forms – Many people think that it is only about recruiting people and finding the best job opportunity; however, in reality is more than that. Today, you can use LinkedIn’s Lead Gen Forms to improve lead generation process.

• Address bounce rate – It is one of the most essential elements of online marketing that is often ignored. However, it is easy to decrease bounce rate of a website by improving its content. Add links to the content as well as study analytics.

• Content analysis – Content creation is not a one-time process, it is a recurring process; that is why, it is recommended to refresh your existing content at regular intervals. It also makes sense to conduct content gap analysis and improve under-performing content.

In a nutshell -

• Understand Search Engine Optimisation Starter Guide and Google Webmaster Guidelines.
• Set KPIs at the beginning of the campaign.
• Pay attention to results.
• Never ignore main menu navigation, product schema and URL structure.

The bottom line Businesses today understand that the only way to achieve and maintain success in this competitive industry is using online marketing techniques. That is why, to achieve success, you need to use quality online marketing techniques.