You might have heard about website’s authority and its overall importance when it comes to search engine optimisation domain authority (The Domain Authority metric was developed by Moz). It is one of the most essential metrics of SEO and should be focused to achieve popularity and overtake competition. It dictates the overall strength of a website and helps it grab higher traffic as well as rankings. So, you need to improve your site’s authority, if you want to grab success, but before that it makes sense to understand the key components of domain authority (DA). Let’s get back to the drawing board… Improving a site’s DA is not at all easy; it need extensive research and analysis. You also need to make sure that your backlink  profile is devoid of any sort of bad or malicious backlinks because low-quality backlinks may prevent it to achieve high rankings. Some marketing experts believe that addressing severe technical SEO issues is the best way to improve the overall authority of a website. They often recommend using keywords in a natural manner; keyword stuffing is a thing of past. That’s why, it is essential keep content as natural and readable as possible. One of the most important but overlooked elements is image optimisation. It must be noted that image optimisation can assist a website load fast, rank well as well as improve its overall authority. Content plays an important role in improving the overall authority of your website. It also helps your website to gain quality backlinks. You can also embrace infographics as well as videos so that your website can get traction in the niche. Time to take smart moves. Social media – of course, it is tough to ignore because it is not an underdog any more. Today, it is important than ever to use it to gain substantial advantages. All you need do is to add social media buttons to your content. It takes time to build trust, but you should take smaller steps for huge wins.