Inbound marketing is a great way to entice and convert customers. Businesses optimising critical elements of inbound marketing, such as content, social media, and SEO, generate better leads than their competitors. Inbound marketing strategies are cost-effective, hold a wider range of benefits, and increase the rate of ROI. Here are a few Inbound Marketing Strategies -

• Content creation – According to a study, businesses that blog attract 67 percent more leads than those who don’t. Hence, it is essential to create a blog and update it frequently.  (Make sure you provide original and valuable content.) However, it must be noted that words alone don’t work; you also need to make use of visual content such as videos, presentations, infographics, etc.

• Create Content from FAQ pages – Most people invest their time and efforts in data mining to create content; however, they must also conduct an in-depth study on their site’s FAQ page that can trigger multiple topics.

• Use marketing automation software - Marketing automation is the key to success. It not only reduces the headache, but also carries out a wide range of complex marketing tasks from campaign scheduling to reporting. It is by far the best way to streamline entire marketing activities.

• Pay attention to website optimisation – If you believe that your website can’t convert visitors into customers, think again. Your website has the ability to attract customers and improve leads. In fact, it is ideal for b2b businesses to gain leads. Hence, you must optimise titles tags, description tags, images and content present on the web pages.  Also make sure that your website pages maintain a central theme and promote your brand in an aligned way.

• Social media marketing – Today, social media is there to assist and empower businesses. It not only improves communication, but also helps in branding. All you need to do is to use it carefully to maintain your brand.  (Regularly syndicate content on different social media platforms.)

• Speed matters – Whether you want to target b2b clients or end users, you must try to improve the overall page load speed of your website. It will help your website to gain good rankings and visitors will also spend more time on your website.

In a nutshell, make sure you combine different strategic approaches, focus on customer experience, analyse risks and rewards, measure progress and add value to your brand to foster your business. Are you ready to connect the dots.…