Looking for easy-to-use marketing ways to fine-tune your website? In this article, you’ll discover many techniques to fine-tune a website and increase its visibility on the web.
Run Facebook Polls
Use Facebook poll if you want to improve Facebook page engagement.
Tips -
- Create a Facebook poll with gifs and photos for better engagement.
- Upload the best photos.
- Always ask right questions.
- Choose the overall poll’s duration and configure targeted audiences before publishing.
Use useful Chrome Extensions
Whether you are a
social media marketer or not, you should use the following Chrome Extensions:
- Check My Links
- Momentum
- Grammarly
- Discoverly
- GIPHY
- StayFocusd
Don’t lose focus on your landing page
If your landing page is poor, it will never convert visitors into buyers. Hence, you should make sure your website is balanced, effective and focused.
Tips -
- Identify your target audiences.
- Write unique content.
- Provide credible information.
- Improve page load time.
- Use internal linking technique.
Use tools to create custom visuals
Do you want tools to create compelling visuals for Instagram and Snapchat? Use the following tools:
- PromoRepublic
- Bitmoji
- Pepper Filters
- GoAnimate
Publish awesome content on LinkedIn
If you want to share useful insights with other
professionals and industry experts, you should use LinkedIn. All you need to do is to become a publisher on LinkedIn.
Tips -
- Publish your articles at the right time.
- Improve your profile as an author.
- Always write quality content.
- Pick appropriate keywords.
- Preview your articles before publishing.
- Never ignore images and videos.
- Ask questions and encourage feedback.
- Measure the rate of success of your articles.
Improve the quality of your website
Adhere to quality guidelines if you want to improve the experience of users.
Tips
- Avoid using irritating ads.
- Make sure your main pages like cart/checkout are safe.
- Remove thin, low-quality pages.
- Leverage internal linking structure.
Use email marketing
Many marketers are unable to generate business through
email marketing because it is not done properly.
Tips -
- Design targeted email marketing campaigns.
- The open rate for e-mails with a personalised message was 18.8% in 2016 as opposed to 13.1% without any personalisation. - Statista. So, draft personalised messages.
- Refresh your email database at regular intervals.
Bonus tips -
- Use Cluster Analysis & Predictive Analytics.
- Use chatbots to help users.
- Include links in your social profiles.
- Use content syndication techniques.
- Master key elements like copywriting, keyword research and link building.
- Create and publish engaging, error-free content on social media.
So, follow these techniques to improve your website’s credibility and visibility.
