Implementing SEO and internet marketing techniques often results in a wide range of challenges and opportunities. As a business owner, you need to embrace opportunities and tackle challenges to achieve success.
Here are a few SEO and internet marketing techniques to improve your chances of winning:
Simplify mobile search results
According to Google, web pages that show intrusive pop ups, banner ads, or overlays called interstitials offer a poor user experience compared to pages that provide immediate access to its content. Hence, you should remove all such clutter from web pages and make information accessible.
Tips -
- Avoid using pop ups that cover the main content.
- Simplify navigation.
- Avoid using intrusive interstitials.
- Create high quality and crisp content.
- Optimise titles and meta descriptions for better rankings.
- Don’t block CSS, JavaScript, or images when it comes to mobile optimisation.
Accelerate your website
Website speed is important for a business’s success, especially for mobile websites.
Tips -
- Optimise images.
- Reduce redirects.
- Remove unnecessary codes from the source code.
- Study - https://www.slideshare.net/Radware/2015-spring-state-of-the-union-ecommerce-page-speed-web-performance-infographic
Use A/B testing tools
Use high quality A/B testing tools to improve the performance of your website. Here are a few excellent tools:
- AB Tasty
- Adobe Target
- Apptimize
- Campaigner
Resolve key SEO issues
To gain prominence on the web, you need to resolve certain
critical SEO issues, such as:
- Broken links
- HTTPS (https://support.google.com/webmasters/answer/6073543?hl=en)
- Redirects
- Crawl errors
- Structured data
- Encryption and authentication
- Hreflang Attribute (https://www.semrush.com/blog/hreflang-attribute-101/)
- Keyword cannibalisation
- Thin content (http://searchengineland.com/myth-duplicate-content-penalty-259657)
Focus on improving conversion rate optimisation
Conversion rate optimisation (CRO) is a systematic process of increasing the percentage of website visitors. As a marketer, you should streamline your website for maximum conversion rates.
Tips -
- Include before and after results on your landing pages.
- Improve the website’s usability.
- Use testimonials.
- Use photographs of happy customers.
- Integrate videos on landing pages.
- Auto-generate user names and passwords.
- Secure your website.
- Stick to the core message across the website.
Use SEO tools to speed up your marketing
If you want to attain good results and streamline your overall marketing process, you must use actionable SEO tools, such as:
- Analytics SEO
- WooRank
- TribeLocal
- SEO PowerSuite
- Brightedge
- AgencyAnalytics
- Web CEO
- Moz
- Majestic
Use powerful analytics tools
Whether you want to improve your internet marketing efforts or measure your results, you should always use effective analytics tools, such as:
- Campaign Monitor
- Zoho Reports
- Marketing 360
- Google Analytics
- ClicData
- InsightSquared
Are you ready to carve a new path?
