Today, most of the online stores are facing head-to-head competition that is why, it is more than important to use a wide range of creative, aggressive and innovative e-commerce strategies to gain traction. Here are a few innovative e-commerce ideas to gain success: Build your brand It is a well known fact that people tend to buy products from brands they know; that is why, it is essential to build a brand. Tips -

• Research your audiences.
• Use high quality research tools - comScore, Nielsen, and Google.
• Use both display and content networks.
• Rely on both behavioral targeting and website specific targeting.
• Focus on social media integration.
• Build your online reputation.

Try to attain Inbound Links Inbound links are the key to success in SEO; however, it is important to focus on quality, not quantity. Only relevant and high-quality links from authentic websites can build trust. Tips -

• Stay away from black-hat link building tactics.
• Maintain a blog and flourish it with quality content.
• Always invest in curating and publishing of helpful material.
• Create and share case studies.
• Conduct free webinars.
• Create awesome infographics.
• Create beautiful and helpful SlideShare presentations.

A/B Testing Conducting A/B testing is a hard work. Many website owners perform only one time testing to improve their conversion rates, which is inadequate. A/B testing should be performed at regular intervals. Tips -

• Focus on multivariate testing.
• Cut lengthy product purchasing process.
• Always define your key performance indicators.
• Prioritise and schedule A/B split testing process.
• Focus on shopping-cart abandonment rate.
• Measure and evaluate your site’s performance.

Use social media Make sure you use almost all social media channels to improve your brand’s identity. Tips -

• Respond politely and immediately.
• Use reviews and testimonials on products pages.
• Use Amazon (according to a survey, 55% of online shoppers start their product search on Amazon)
• Try to improve your social media fans and followers.
• Share online catalogues.

Prioritise mobile optimisation Mobile shopping is the future of e-commerce industry; if your website is not mobile responsive, you may suffer loss. Hence, prioritise mobile optimisation for better yields. Fact- Today, 1.2 billion people are accessing the web from mobile devices.  80% of internet users use smartphones. (teamtreehouse) Tips -

• Focus on visual media.
• Use social media icons.
• Use bright CTA buttons.

Providing seamless shopping experience is tough; however,  following the above mentioned strategies and ideas,  may help you hit the right path.